A R E A

A R E A

Adapting the “white cube” for the future…

The Call: Develop programming and services that break free of the constraints of a traditional “white cube” gallery to meet the demands of a fiercely online world and changing collector base.

The Outcome: Cross sector partnerships, a vibrant online presence, and unique transmedia experiences that welcomed both established collectors and first-time art lovers to the gallery.

The Impact: A new generation of collectors embracing art online and in person.

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